Bombay Sapphire
experiential activation
Challenge:
Bacardi’s world renowned gin brand Bombay Sapphire wanted a way to drive desire, relevance, and excitement for the premium gin.
Solution:
We hosted two unique, experiential activations for diverse media, influencers and consumers in Chicago and Atlanta.
Bombay Sapphire #StirCreativity was a multi-sensory experience that took trade partners, media influencers, local tastemakers and consumers on a journey through gin, showcasing the brand’s signature botanicals and one-of-a-kind vapor infusion distillation process through the lens of art, music and community.
The events were well attended and featured a guest appearance by renown visual artist Hebru Brantley. The result was over 2.3 million social media impressions and media coveraged that topped 24 pieces of coverage and 4.7 million media impressions.
