2020 online campaign
Anheuser–Busch’s Budweiser Beer is one of the most popular beer brands in the world. They needed a way to re-engage Houston multicultural consumers with the brand in a meaningful and authentic way through an online experience that drives desire and relevance among AFAM audiences.
We created a unique program that achieved the following: created a buzz and conversation among the influential and creatively minded Houston multicultural audience with an emphasis on African American consumers through social amplification, and leveraging Budweiser’s partnership with musical talent to drive the message of the brand’s support of the music community.
The campaign netted the highest number of impressions out of five campaigns ran by Budweiser in 2020. Additionally, our efforts resulted in the highest number of “likes” for the brand in 2020.