Martini & Rossi

Challenge:

Italian sparkling wine brand, Martini & Rossi wanted a way to reach and align with millennial professional African American women, media, trade, tastemakers, and consumers with an affluent lifestyle.

Solution:

We developed and executed a Martini & Rossi post-book signing VIP reception in NYC, LA, Atlanta, and Miami hosted by special guest and author Gabrielle Union.

Like the book, we’re going to need more “Martini & Rossi” was a toast to celebrating good friends, good times, life, and all that comes with it, which was a reflection of her New York Times Best Seller book.

“Her Girls” was a curated experience of personal friends, VIPs, Influencers, Taste Makers and press. Martini & Rossi showed they are a brand that believes women embody what it means to CELEBRATE friends that are ethical, empowered and empathetic, and are living reminders of the importance of confidence, self-awareness, and the power of sharing truth, laughter, and support.